organic SEO process the SEO needs to be acquainted with two things. These are the pillars of search engine optimization. SEO needs to have an up to date knowledge about the working of the search engine being targeted. This refers to the ability to comprehend the algorithm used by the search engine for ranking its sites. Another aspect of this two faced coin is the people who key in the words for the search. An SEO needs to know the format used by the people for their search. Only after working smartly on these two facts can he devise methods for search engine optimization.
Various methods are put to practice by the SEO for search engine optimization.
These include the simple approach of modifying the content and HTML or the related coding in order to increase the relevance with the concerned key word. Another prevalent approach for search engine optimization is to increase the number of back links or inbound links associated with the site. Removing the barriers to the indexing is another way adopted by SEO for search engine optimization. Content writing and article submissions are also a common method employed for search engine optimization.
The malicious side of search engine optimization
Like all the other things in this world, search engine optimization has also been poisoned by certain malpractices. These have degraded the process of search engine optimization to a great extent. The consultants providing organic search engine optimization services have started employing methods that are deceptive in nature. Hidden text is one such approach where the text is colored same as background or is placed off screen.
The A-line search engines like Google, yahoo and msn have framed rules in order to prevent such practices. The sites taking help of such approaches are either barred from the ranking lists or their ranking is dropped.
Various methods are put to practice by the SEO for search engine optimization.
These include the simple approach of modifying the content and HTML or the related coding in order to increase the relevance with the concerned key word. Another prevalent approach for search engine optimization is to increase the number of back links or inbound links associated with the site. Removing the barriers to the indexing is another way adopted by SEO for search engine optimization. Content writing and article submissions are also a common method employed for search engine optimization.
The malicious side of search engine optimization
Like all the other things in this world, search engine optimization has also been poisoned by certain malpractices. These have degraded the process of search engine optimization to a great extent. The consultants providing organic search engine optimization services have started employing methods that are deceptive in nature. Hidden text is one such approach where the text is colored same as background or is placed off screen.
The A-line search engines like Google, yahoo and msn have framed rules in order to prevent such practices. The sites taking help of such approaches are either barred from the ranking lists or their ranking is dropped.